Joico Color Endure Sulfate Free Shampoo (1000ml)

Whether you're using a temporary colour or an expensive option you'd hope would possess a little more permanence, Joico Color Endure Sulfate-Free Shampoo could save you a lot of money and your hair a lot of stress.

As gentle a cleanser as you can find it's still a fantastic means of ridding hair of impurities and pollutants that so often contribute to colour fade.

By taking a healthy Sulfate-free option, the Shampoo doesn't wash out colour unnecessarily and can last 33% longer than similar options available even after 18 intensive washes.

Joico Color Endure Sulfate-Free Shampoo, like much of their colour retaining range, uses a Bio-Advanced Peptide Complex in order to protect hair from environmental damage in the long-term.

This works in tandem with a Multi-Spectrum Defence Complex, a varied assortment of natural ingredients chosen for their active, stimulating properties in colour-treated hair.

Green Tea and Antioxidants form the Complex’ base, giving strength and gorgeous radiance to every individual strand.

UV protection is also included, allowing even scarlet shades to retain its hue by 88% after dozens of washes.

Lather Joico Color Endure Sulfate-Free Shampoo and rinse thoroughly. Repeat if necessary and follow with Color Endure Sulfate-Free Conditioner.